Food and Drink Mentoring Programme

Robin Jones, Joint MD  The Village Bakery, Wrexham. "“Total Food Marketing have been instrumental in the rapid growth and success of the Village Bakery Wrexham. Our mentor has practical experience of managing major customers and proactively developing a market. His insight has helped us to secure major new business”

Food and Drink Mentoring Programme

Total Food Marketing delivers Mentoring behalf of the Welsh Government Food Division. Each company receives a bespoke package of support.

Who delivers the Mentoring programme?

A group of UK food and drink specialists brought together by Total Food Marketing and the Food Division of the Welsh Government to grow Welsh food and drink businesses.

Why do you need a mentor?

Food and drink producers are hampered in their growth by a lack of management expertise in specific areas. The Welsh Government's Food and Drink mentoring programme brings together good companies and experienced business people who act as mentors with the aim of creating even better companies.

What do you get from the Food and Drink Wales Mentoring Progamme?

A choice of mentors from a range of carefully selected highly recommended individuals from the UK food and drink industry. Each participating company receives a tailored programme of mentoring over a period of time.

What can a mentor do for you?
  • Provide tailored one to one advice and guidance to you on a range of business areas
  • Creating a marketing strategy
  • Working effectively with wholesalers
  • Managing key customers and implementing a customer management system
  • Advise on branding and marketing communications
  • Exhibition and trade development activities