04 Tachwedd 2010
The farmers all graze cattle traditionally on heathland in the countryside around St Davids and Fishguard and had been exploring ideas for marketing their beef locally.
Thanks to a four-way partnership involving the producers, agri-food support initiatives, Agrisgôp and Cywain, and the National Trust, the beef is now on sale at south-west Wales’ largest independent food retailer, CKs.
For farmers like Robert John, it means he no longer needs to transport his animals out of Pembrokeshire to sell.
“It puts real meaning into the term local food. It is a much greener option than shipping food away from Pembrokeshire and then shipping other food back in,’’ says Mr John, of West Farm, Tretio. “Previously I would have had to send my beef cattle out of Wales, I’m very pleased I no longer have to do that.’’Annually, he hopes to sell around 30 of his Aberdeen Angus and Hereford crosses through the scheme.